Am beginning to realise demise of Harvard 'thing' is very good thing, as lack of action has catapulted me into action.
Since the weekend I have:
- Joined a speed dating website
- Secured a date for this Thursday night (ole Blue Eyes, see last post)
- Set the wheels in motion recruiting for the HH pub tour (see copy of email call to action below)
Introducing the 2008 pub tour.
The objective:
- meet boyfriend
The target audience:
- Male 35-41, single, athletic, intelligent, funny, successful, straight
The insight
- said men are not likely to frequent posh bars and nightclubs, more likely to be found in the pub
The strategy
- one month of pub visits, focussing on the period between 7 and 11pm each night out (will need to leave early to keep the pace up!)
How will we measure success?
- I (we) will find a boyfriend
The challenge? Can't go to the pub on my now can I. So, please offer to be my partner in crime at least on one occasion and I will schedule you in!
I am open to any pub in any suburb so long as it's filled with the target audience....and I'm also prepared to be flexible (not like that!) - I mean happy to go out on Sundays.
Here is the schedule, let me know if, when and where I can slot you in.
So there it is, I am officially all a flurry, and am of course looking forward to getting some results.
xxxoooxx
Tuesday, July 15, 2008
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